Bookshop of India
  
100% Secure Website    
WWW.BOOKSHOPOFINDIA.COM
      
HELLO GUEST             
             
    .  ....
   
 
SRK : 25 Years of a Life
Of Gardens and Graves : Essays on Kashmir | Poems in Translation
The Great Derangement: Climate Change and the Unthinkable
Chandra Shekhar
MEDIA & SOCIETY: Critical Perspectives
Headscarves and Hymens - Why the Middle East Needs a Sexual Revolution

Search a Book
  

 

Advanced Search

Subjects
Ancient History
Anthropology
Archaeology
Architecture
Astrology
Ayurveda
Biographies & Autobiographies
Biology
Buddhism
Chemistry
Children Books
Competitive Examinations
Computer
Computer Crime
Cookery
Criminology
Culture
Dance
Defence Studies
Development Studies
Dictionaries & Encyclopedias
Drug & Narcotic Studies
Earth Sciences
Ecology
Economics & Commerce
Education
Engineering
Environmental Studies
Epic Books
Fiction
Fisheries
Food & Nutrition
Forensic Science
Forestry & Wildlife
Gender Studies
General Books
General Science
Gift Books
Health
Hinduism
History
How to Series
Human Rights
Humour
Indology
International Studies
Islamic Books
Jainism
Journalism
Law Books & Journals
Library Science
Management
Mathematics
Media & Mass Communication
Medical Books
Memoirs
Music
Osho Books
Philosophy & Religion
Physics
Police Studies
Political Science
Religion & Spiritual Books
Rural Development
Sikhism
Sociology
Sports & Physical Education
Tantra
Terrorism
The Himalayas
Theater
Tourism
Trekking & Mountaineering
Women and Child Studies
Yoga

Click Here to See More..





 

 

  
1 BOOKS FOUND ON YOUR SEARCH.


1.

Legends in Marketing: Paul E. Green (SIX VOLUME SET)


by Jagdish N. Sheth



Qty :

Price : $ 385.71
Your Price : $ 308.57
You Save : $ 77.14 (20%)
The Legends in Marketing series reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This tenth LIM set in the series, consisting of seven volumes, is a tribute to Paul E. Green, Emeritus Professor of Marketing at The Wharton School, The University of Pennsylvania. Prof. Green was often called �the father of conjoint analysis,� the powerful predictive statistical technique and backbone of market research. Conjoint analysis allows marketing managers to make accurate decisions about what products and services to sell�and helped make Green marketing�s most cited author. The marketing discipline�s familiarity with the utilization of Bayesian statistics, multidimensional scaling, clustering, and analysis of qualitative data are due in part to the pioneering works of Prof. Green. The most prolific of marketing scholars with 16 books and over 200 articles, his influence on the marketing discipline ranges far beyond his groundbreaking inspired writings. As a creative researcher, he stimulated the design and implementation of numerous innovative studies for the solution of real-world problems. Prof. Green received all of the major marketing awards, including the Parlin Award for Advancement of Science in Marketing, the AMA/Irwin Marketing Educator of the Year Award, The Outstanding Marketing Educator Award, and the Lifetime Achievement in Marketing Research Award. He was also selected as one of the nine Legends of Marketing and SAGE Publications will be publishing six volumes of his writings. In 1996, the Journal of Marketing Research established the Paul E. Green Award for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. This set includes: Volume 1: MDS and Positioning Editor: Wayne DeSarbo Volume 2: Clustering and Segmentation Editor: Jerry Wind and Arun Jain Volume 3: Conjoint Analysis: the Pioneering Years Editor: Seenu Srinivasan Volume 4: Conjoint Analysis: Advanced Methods Editor: Abba M. Krieger and Eric Bradlow Volume 5: Conjoint Analysis: Applications Editor: Vithala R. Rao Volume 6: Marketing Research Editor: Joel Huber ISBN - 9789386042941












Untitled Document

Some More Books of Similar Interest

 


Total Quality Management by Dr K.C. Arora

Energy Management by Dr Sanjeev Singh, Umesh Rathore

A Text Book of Business Management by Ritwik Haldar

Think, Lead and Strategize Like Kumar Mangalam Birla by Rajiv Agarwal

The Tatas: How a Family Built a Business and a Nation by Girish Kuber

Human Resource Management by Dr. C.B.Gupta





If you didn't find any required book(s),
Please mail us the details we will find it for you through our resources.
Kindly click here to send your requirement now.
OR

You may try advance search through below given search window.



Untitled Document

 


You may select multiple options to search books
To search "Train to Pakistan by Khushwant Singh",
Enter "Train to Pakistan" in Title and "Khushwant Singh" in Author box and Press Search button.
Title:
Author:
Keyword:
 
 


   Tips to get best Search results:
   1. Carefully check the spellings of words typed in the search box.
   2. Type one word in Search box to get better results.
   eg. for searching a book "Sikhism in India" just type sikhism in search box.
   3. Do not use Phrases to search a book like "Books on art of Himachal Pradesh".
   Just search for "art of Himachal Pradesh".
   4. To search a book on author, choose author in drop down menu given above
    search window before pressing Submit button.



We Accept

Paypal

Login
  Username
  Password
New Books


Ramayana - A Tale of Gods and Demons



Mera Kuch Samaan: My Poetry Collection



Ramayana Pack (4 Volumes)



Changing India (5 Vol. Set)



Ever Upwards: ISRO in Images



Kailash Yatra : A Long Walk to Mt Kailash through Humla



A Comprehensive History of Modern Bengal, 1700–1950: Volumes I–III



The Suriani Kitchen



Caraka Samhita : Text in Sanskrit with English (7 Vols)



The Complete Short Stories: Vol. 1-4



Oxford Handbook of Orthopaedics and Trauma



Yogasana: The Encyclopedia of Yoga Poses



SIKH HERITAGE : A HISTORY OF VALOUR AND DEVOTION



Ratha Yatra: Chariot Festival of Sri Jagannatha in Puri



108 Vishnu Temples: Architectural Splendour, Spiritual Bliss


more new books..