Shops and the Malls : A Sociological Exploration of Indian Retail Business by Rachana Sharma

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Shops and the Malls : A Sociological Exploration of Indian Retail Business

by Rachana Sharma

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Preface 9 1. Globalisation and Beyond : An Introduction 13 Backdrop to the Launch of New Economic Policy in India � Globalisation : Contents and Discontents � New Economic Policy and its Implications � Indian Business Entrepreneurship: Nature and Dynamics 2. Retail Globalisation : Prospects and Challanges 41 Evolution of Retailing India � Experience in South-East Asia: Dissent against Modern Retailing and FDIs � Indian Retail Policy: An Overview� The Methodology 3. City and the Business: A Case of Amritsar 61 Changing Entrepreneurship in Punjab � The Walled City of Amritsar � Business and Business Communities: Then and Now 4. Socio- Economic Profile of the Respondents 87 Profile of Traditional Retailers � Age � Gender and Marital Status � Religion and Caste � Education and Caste � Business Acumen � Years Spent in Business � Type of Household and Businesses � Sales in Business � Pattern of Employment in Shop � Profile of Employees at Modern Formats� Age � Gender and Marital Status � Religion and Caste � Household Type � Family Income and Monthly Salary � Qualifications and Positions Held � Means of Commuting to Workplace � Profile of the Consumers � Age � Gender and Marital Status� Religion and Caste � Educational Qualifications � Annual Income � Type of Household 5. Impact of Modern Retail on Traditional Business 113 Market Efficiency � Labour Displacement � Job Creation � The Indian Retail Experience � Impact on Traditional Business � Impact on Traditional Businesses � Trend of Procurement and Sales � Geographical Settitng and Clientele: Impact Factor � Customer Slow Down � Categorization of Customers on the basis of their Outflow � Customers Prefer Modern Formats than Traditional: Opinion of Retailers � Non- Beneficial Shopping at Modern Stores � The Strategic Struggle for Inclusion � Methods Adopted by Retailers � Liking for Modern Formats: Opinion as Consumers � Opinion on Allowing FDI in Retail � Views of Opponents and Proponents on FDI in Retail � Proponents of FDI � Future of Shops, Malls and Stores. 6. Worklife of Employees at Modern Retail Formats 143 Modern Retail Jobs and Quality of Work Life � Work life of Employess at Modern Retail Formats � Work Status � Motivation to Work at Mart/Store � Discriminatory Practices at Malls/Store � Criteria for Recruitment of Staff � Active Shopping Sections at Modern Formats � Best Selling Section of the Store/Mall/Mart � Services Provided to Customers � Strengthening Relationship with Customers � Trend of Monthly Sales � Malls/ Stores: Catering to Needs of all Classes � Strategies Used to Cater to the Needs of all Classes � Traditional Retail v/s Modern Retail � Traditional Retail will Survive: Opinion � Workplace Problems � uality of Work Life at Modern Formats � Work Environment Provided at Malls/ Stores/ Marts � Management and Employee Relationship � Work Schedule � Withering Relationship � Leisure Time Activities at Workplace � Maintaining Presentation � Compulsive Consumerism. 7. The Social Context of 'Things': Consumption and Consumer Behaviour 179 Redefining Consumption and Consumer Behaviour � Shopping Behaviour of Respondents � The Process of Shopping � Orientation of Going to Malls/Stores � Accompanying Persons � Shopping Time � Sources of Information � Monthly Ration and Preference for Traditional Retail Shop � Reasons for Preferring Different Formats � Reasons for Preferring Modern Formats � Culture of 'Fixed Price' � Deception at Stores � Why Malls have an Appeal? � Lacking Appeal � Mall/ Stores as Signifier of Status � Preference for Brands � Changes in Consumer Behaviour � Views on Competition Between Traditional and Modern retail Formats � Future of Modern Formats � Bright Future � Gloomy Future � General Views on Modern Retail Formats. 8. Globalisation and Contentions: Real and Imagined 217 Retail Dualism and its Implications � Traditional Retailers � � Employees � Consumers � Locating Local in the Global and Challenges Ahead � Appendices 233 References ISBN - 9789351281405

Pages : 264

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