Cafe Culture in Pune: Being Young and Middle Class in Urban India by Teresa Platz Robinson

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Cafe Culture in Pune: Being Young and Middle Class in Urban India

by Teresa Platz Robinson

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The emergence of a visible, commodified leisure culture in the form of caf�s, targeted at and appropriated by young adults from the middle class, is a striking phenomenon in the transformation of urban life in India since the economic liberalization in 1991. Caf� Culture in Pune is an ethnographic snapshot, taken in 2008, tracing the effects of globalization from the perspective of young middle class urbanites in post-liberalization Pune, India. Documenting with meticulous detail their lifeworlds�from clothing to hanging out, friendship, dating, education, and marriage�this work captures new forms of socializing, consumption, self-improvement, and relationship-management. These practices set the young generation apart�the first to grow up with mass-consumerism�as a group in historical time, in relation to other lifeworlds in India, to 'western' versions and as a rounded lifeworld in itself. Rich in ethnographic detail, this work follows the young caf� culture crowd, which in its practices sought to domesticate 'the global' while transcending 'the local'. They were negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies�thus modifying the meaning of being middle class Indians in our contemporary globalized world. ISBN - 9780198099437

Pages : 296

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